Digital Clusters Initiative Information Page
The Digital Cluster Initiative is a new visionary model to achieve greater regional economic development through digital transformation, in New Zealand. A joint initiative between BNZ and Zeald, it aims to help Kiwi businesses and communities to prosper, and to thrive online.
Central Otago Wine has been selected to participate in the 2 ½ year pilot programme of the Digital Clusters Initiative.
Starting with a pilot, the Digital Cluster Initiative will partner with three business groups to build them into digitally-advanced “clusters” to show what’s possible when state-of-the-art ecommerce and digital collaboration tools are put at the heart of Kiwi business communities. Groups will be supported to lift performance and to grow, with dedicated digital support.
Zeald will be building a bespoke digital marketplace to sell Central Otago Wines, for B2C and B2B sales, tailored to the cluster’s needs, products, and market (and provide individual ecommerce set-up for participants where needed). This new marketplace will provide a new sales channel that can integrate with your existing sales infrastructure while helping to open up new markets and unlock the potential of digital technology.
Over 40 Wineries have joined already!
What the pilot programme will provide to the cluster of participating wineries:
Ecommerce platform and websites
Cluster Marketing programme
Cluster Branding support
How to set up and develop a highly effective digitally-enabled cluster.
How to set up, run and manage ecommerce.
How to promote and support the growth of the digital cluster.
Support the clusters with access to ecommerce and digital expertise and advice from Zeald and network connections and commercial acumen from BNZ.